Growing Better Through Innovation
Harmony Outdoor Brands, LLC was created and founded from a desire to have a premium sod grass brand, that conformed to the geographic needs of each region of the U.S., and measured up to industry best practices. After years of planning and research, Harmony Outdoor Brands, LLC was formed in 2014. Harmony Outdoor Brands, LLC was birthed by way of Bethel Farms, one of the nation’s leading sod growers with over 50 years of agricultural expertise. Harmony Outdoor Brands, LLC is currently headquartered in Sarasota, FL.
To make the sod buying experience more intuitive, Harmony grasses were further categorized by their intended usage, Home, Play and Shade. The idea proved popular with homeowners faced with confusing and conflicting information on grass varieties, usage, fertilization and installation. With Harmony on the label, the consumer would instantly know that the sod was ideally suited for their specific growing zone and watering conditions. Harmony Home was tailored for general use. The Harmony Play variety was selected for high-use recreational areas. Harmony Shade was chosen for those low light areas near buildings and trees.
Harmony was first made available to homeowners in Florida. Within a matter of months, Georgia, Alabama, Mississippi and Texas were added to the list. By 2012, Harmony Turfgrass had national distribution in Home Depot, Lowe’s and Walmart. Soon after introduction, a Harmony installation program was introduced to provide professional sod installation.
Harmony was first made available to homeowners in the South East USA and expanded to nationwide availability by 2012 . Harmony Turfgrass has national distribution in major box chain stores and online.
The family of Harmony brands, from quality turfgrass to premium care and maintenance, combined to offer consumers a better outdoor living experience.